NRS brand logos

Can a 68-Year-Old Company Say Anything New? You Bet.

NRS rebrand signals company’s continued innovation and evolution.

In the fall of 2020, amid the global pandemic, NRS embarked on a journey to overhaul its website and overall brand vision. The goal of the project was not to change who NRS is, but rather to show the public a truer representation of the innovative energy and substance that has been at the core of NRS since its beginning in 1953.

NRS has consistently expanded into new markets and industries and has grown its capabilities to include holistic supply chain solutions in addition to its core distribution and transportation services. “As our clients’ needs become more sophisticated, we raise the bar internally to meet those needs and look to the future to see how we can best position ourselves for further service and innovation,” said SVP of Strategic Supply Chain Solutions, Patrick Ahern.

This forward-thinking approach is now embodied in NRS’s new logo, brand, and website. The focus has shifted to reflect the company’s innovative energy – which they describe as their never-ending drive to craft the best solutions for their client’s toughest supply chain challenges.

The new site represents the focus that NRS has on crafting industry-specific solutions in growing sectors like health & beauty, home improvement, and medical supplies. It also showcases NRS’ commitment to leveraging technology as shown in their customer-facing management platform, Axel. This proprietary platform integrates transportation management, warehouse management and distribution technology for improved supply chain visibility and operational flexibility.

“These updates better reflect who we are as a company today while still honoring our roots, our focus on our employees, and our commitment to our customers,” said Ahern.

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